‘Minority Report’-Style Ads in reality.
Remember the name ‘Minority Report’? It’s a renowned science fiction film directed by legendary director Steven Spielberg. One of the most famous scenes in Minority Report, when Tom Cruise’s character runs through the mall and all of the advertisements start delivering personalized messages. Now Soft Kinetic and Intel become partners to make it real. Of course, not everyone thinks the Minority Report future is positive, but for people worried about privacy.
The development of a revolutionary digital signage solution that combines the Intel AIM Suite, an anonymous viewer analytics technology providing a powerful data collection and audience measurement tool, with Soft Kinetic’s Depth Sense 3D camera and iisu 3D gesture recognition middleware. With the help of this solution retailers and advertisers get the chance to engage consumers through body –controlled advertisements while measuring audience behavior and viewer demographics. Soft Kinetic’s idea is to transform the way people interact with technology and through the use of 3D camera solution, soft Kinetic can provide a much more fun, engaging and memorable brand engagement. By adding Intel® AIM Suite, not only providing a more enjoyable experience, but also providing crucial data for the advertisers and the ability to track return on investment with greater accuracy.“Intel’s innovative retail solutions are designed to meet the changing needs of tomorrow’s marketplace by promoting brand interaction and delivering a more personalized and enjoyable advertising experience,” said Haroon F. Mirza, Director of Business Development, Anonymous Viewer Analytics, Intel Corporation. “The interactive demos at ISE give a glimpse of how 3D camera based technology will shape the future of digital signage.”
Soft Kinetic’s demonstrating the technology at the Integrated Systems Europe conference in Europe starting January 31,though it doesn’t have any customers to announce yet.