Facebook revealed its roadmap for social games and mobile apps for the rest of the year at the Inside Social Apps 2012 conference on Wednesday in San Francisco. it’s good news for app developers. The mobile space presents a huge opportunity to create cross-platform social games.
Want to create an app for Facebook’s Open Graph? Director of product management of Facebook said that “You sort of had to have a PhD in Facebook to build an app on Facebook,” Now, with the new open Graph he said they want to encourage people to create cross-platform social apps. Cross platform is really important to think for building a social application. Social applications need to be essentially cross-platform because if you have an app that doesn’t allow you to play with friends who have different devices, that problems trumps any visual features lost by creating a cross-platform device.
It is clear that social apps are not as straightforward as creating an iOS or Android app. What users want is to create a dynamic Facebook timeline that tells their story — whether that means they’re sharing the games they play, vacation photos or their favorite recipes. “For the platform to be complete, we need to have all of that,” he said. “We have millions of people playing games on Facebook every day and that’s an important part of their experience.” Facebook’s mobile web platform launched a late last year. This allowed users to access apps integrated with Facebook while on their mobile devices, in addition to desktop computers. More than half of Facebook users access the site on their mobile devices. There are already 60 million people who engage with mobile apps on Facebook. So it is important to take all applications that made the web platform so appealing and made them available on mobile. Facebook’s ultimate goal behind all of the recent integrations with various apps, games and web tools is Facebook wants to be a “social graph” for all of its users.