The search giant has been dubbed the most attractive employer by more than 160,000 people looking for the right place to work, according to a study released yesterday by employer branding company Universum.
Analyzing the choices from job seekers across the world’s 12 largest economies, the study “The World’s Most Attractive Employers 2011” (PDF) found Google tops among professionals with a business degree as well as those with an engineering background. This marks the third consecutive year that the search giant has been No. 1 in both the business and engineering categories.
“The talent market for business career seekers is being dominated by the professional services firms, known for being great places to launch a career, and by companies that offer a new working culture in a dynamic environment,” Lovisa Ohnell, head of Research and Consulting at Universum, said in a statement. “For the last three years we have been seeing Google leading the pack and it will take a strong player with a clear talent strategy to steal this No. 1 spot.”
Noting the top players in this category, Universum pointed to intense competition for talent in the software field, a fight that’s being won by American companies.
“The software industry is highly dependent on its human capital, hence the efforts to attract and retain the brightest minds in the world,” Carlo Duraturo, Global Account Director at Universum, said in a statement. “There’s a new working-culture paradigm today–the relaxed & creative office–and part of it we owe to this industry. Generation Y feels very comfortable working in this new environment and it’s clearly reflected in the attractiveness of the software industry.”
Overall, American multinational companies dominated both the business and engineering rankings, according to Universum. Financial organizations are proving more popular among engineers, while tech companies have gained ground among business professionals. And job seekers across both categories pointed to a work/life balance as the most desirable benefit that a potential employer can offer.