Perhaps you are among the millions who have had little success with the relatively simple landing page that is able to get the job done. Just some of the things that can go wrong are bad copy, poor design, inaccurately targeted traffic and much more. Arriving at the point where your page is doing what you want will take some time and effort. Today’s article will provide insights into this mystery about landing page conversions.
The power of video has not diminished at all over the years, and combining that with a landing page can really boost your conversion rates. Whether or not video is for you largely depends on your market, we think.
It is not difficult to make it very clean and appealing, and that will only help people feel better about your page. You can use any combination of copy and video or even audio that will enhance the message you want to get across. The simple fact is that video is still very powerful and popular, and that is perhaps the main reason to consider using it. There is no real reason to make the video ultra fancy, and on a related note some people get turned off by videos that look too slick and professional.
Your landing page should not have a lot of text on it, most if not all do not – so just be sure you space your text properly. Landing page copy is just like any other copy in that you have to write it as copy – avoid long sentences and long paragraphs. Give your visitors an easy experience on your page and make it simple for them to read your copy and understand it. If you have never learned anything about copywriting, then it is a very good idea to do some reading on the subject.
Whatever you decide to go with on your page is your decision, but we recommend sticking with just the benefits of your giveaway and anything else that is immediately relevant.
Doing those things that keep people involved and let their resistance down is what you need to shoot for on any page. Landing page guarantees are usually restricted to copy about the giveaway you want to give them in exchange for opting in. How fast you can optimize your landing page all depends on how much traffic volume you are sending to it.