One thing that usually gets neglected when it comes to search engine positioning is usually incorporating video to the site. If you want to get an almost instant increase in the search engines you will see that video can help you accomplish this. Google will look at this video as additional content for your website. In this article we are going to be discussing some of the benefits associated with adding video and why every person who has a website should do this.
The first thing that you will need is a video for your site. You may either produce your own video or just go to YouTube and obtain a video in your niche. Of course your best bet is to produce your own video as you can make an unique video that individuals will remember. When you produce this video you have the option to speak about your niche or you can just promote your product in the video.
Content is one of the things that Google seriously loves and this video is seen as content for your web page. One thing you should also do with this video is to let YouTube to host it for you and add the video to your web page using the YouTube embedded link, as this creates a link to YouTube on your site. Some of you may already recognize this but Google also ranks your web page by who you wind up linking to. Then when you are linking to powerful sites like YouTube, you will notice that Google will offer your web page a lot of love.
If individuals like your video, you may find that these individuals will link to your website in order to share your video with their website visitors. As I am confident you know backlinks are another key to good positioning and when folks link to your web page you are receiving backlinks.
And one final way that including video to your web page can help is because Google also ranks your web page by how long folks stay on your site. So if you have a man or woman that comes to your web page and ends up leaving quickly, Google recognizes this and it will adversely impact your search rankings. However, if people come to your site and spend time there watching your video clip, Google will also recognize that and reward your website with better rankings. Not to mention, the longer you have folks on your web page, the better the chance that they will purchase something or perhaps click on one of your Adsense ads.
We only covered some of the main reasons why it is important to have video on your web page, and you will probably be able to come across more reasons. Your video is one way for you to get your name out there and also to get your brand name out there. Whatever you do make sure that you are making an entertaining video that individuals will actually want to watch because this is what is going to keep them on your website.