“Beginning today, we’re making it easy for Google+ users to share webpages with their circles, directly from the +1 button,” Google SVP of Social Vic Gundotra announced in a blog post. “Just +1 a page as usual and look for the new ‘Share on Google+’ option. From there you can comment, choose a circle and share.”
In the past, clicking the +1 button only shared content to a tab on a user’s Google+ profile. This is in contrast to the Facebook Like button, which posts an article on a user’s Facebook wall. Now that Google has its own social network, the search giant can match Facebook’s button functionality.
Google also announced the addition of +snippets to the +1 button. A +snippet is simply the link, image and description automatically generated when a link is shared on Google+. These +snippets make content more engaging on the Google+ social network, which is why the search giant is giving publishers the ability to customize their snippets. Publishers can customize the code of their +1 button to tweak what gets displayed in a +snippet.
Google says the +1 button has been growing rapidly since its introduction in June. The button is now embedded on more than 1 million websites, garnering a total of 4 billion daily views. Those are impressive numbers, but the success or failure of the +1 button will be measured in clicks, not views.