If you’re a full-time online marketer and webmaster, you may get the feeling that because SEO has become such a big industry, it has to be “complicated up” rather than “dumbed down” for the receiving audience. In other words, it is in the best attention of SEO firms and services to create SEO seem like a much more complex procedure than it really is in practice.
This applies doubly true for when it comes to ranking high in Google. Many SEO firms go into all kinds of “linking structures”, “site metrics”, “keyword correlations”, “onpage factors”… in explaining how to attain those top Google spots for profitable keywords. Granted, the Google Algorithm has over 200 ranking signals or factors which they use to rank pages. And, this mathematical formula is continually being redefined or altered by major changes, such as the recent Panda Update, which left many webmasters reeling.
While Google’s ranking algorithm and system might be the most complex creature on the planet, ranking high in Google is a very easy method. So simple anyone can do it and realize first page listings in Google. It’s not rocket science and it’s not complex by any stretch of the imagination. However, it does take some work on the part of the webmaster to vigorously endorse his or her site. In other words, if you just make an ideal site and place it on the web and do nothing else – chances are extremely high you won’t get those top rankings in Google, at least not for the highly competitive profitable keyword phrases.
This is where SEO enters the picture and takes over. You must obtain definite factors/signals right if you want your site to truly compete in major search engine keyword battles. But most of these things or factors are not difficult or hard to understand, you just need to have them in place if you want top listings in the search engines.
Here are some things you can do to simplify the whole SEO process:
1. Try to generate a short domain with your targeted keyword in the domain name. Go with a .com domain if you can get it and if you have to use a multi-worded domain, try to obtain your keyword at the beginning.
2. Generate an “easy to navigate” unique content rich site which is optimized for the search engines, but directed firmly at solving your visitor’s needs. If you’re on a budget, one of the easiest ways to do this is to use the free WordPress software/platform to make a keyword optimized site. Make sure this site is completely intertwined with all the latest social networking programs such as Twitter, Facebook, MySpace, LinkedIn, YouTube… Make sure you have profiles/accounts in all of these platforms to complement your main site.
3. Link to main interior pages from your home or index page. These interior pages should have your targeted keywords in the “Title”, “URL”, “Meta Tags”, “H1 Headings”, “First Paragraph”, “Last Paragraph” and use keyword variations throughout the content. Place a few in bold print and italics. Don’t be afraid to create large pages and link out to other authority sites in your niche. Don’t worry about keyword density unless it goes over 4%. This should not happen if you write naturally for your visitor and not for the search engines.
4. Build quality one-way links by creating articles, press releases, blog posts, videos, viral reports… and submit these to the major places on the web such as free article directories (my favorites are still ezinearticles, articlebase, goarticles, buzzle, ideamarketers, isnare and article alley). The real trick here is to consistently produce fresh content which steadily builds your backlinks month after month, year after year, decade after decade!
5. Do whatever you can do to enrich your visitor’s experience. Add valuable free content, free ebooks or ecourses and/or offer a comprehensive guide(s) to your visitors. Connect all this free content to your autoresponder opt-in list or newsletter and build repeat targeted traffic to your site. In addition, make it very easy for these visitors to bookmark/follow your content in all the social media sites: Twitter, Facebook, MySpace, Google +1, and so on.
6. Rinse and Repeat. One of the little known tactics about achieving top rankings in the search engines, especially Google, is to make not one site but two or more sites in your niche market. Instead of trying to rank for one site in Google, create two complementary sites on the same related keywords and you will find it much easier to get to the top spots. Interlink these sites and you can even endorse them together. Just make sure they each have sole content for the visitor.
Over the years, it is to believe strongly that achieving high rankings is not some complex procedure but just a matter of persistence. Consistently promoting your content by building quality backlinks will get you to the top and keep you there. But the whole trick is persistence, keeping at it, day after day… building those links back to your content. I also believe it is the number of backlinks which is the key and this has been proven to me many times over the years. Many SEO experts will now argue that links have taken a back seat to other factors such as site authority and structure, but I am not convinced this has happened. At least not yet, but data from the 160+ million Google Chrome users and the new Google +1 Button, may eventually lower the importance of backlinks and PageRank.
For years, a webpage for “list building” in Google on the first page, then stopped promoting it with keyword related articles, posts, and content. It dropped to the third page of Google. Changing none of the ranking factors mentioned above, I was quickly able to get that page and ranking back to the #5 spot by simply creating some current backlinks to the content. It is mentioned because many times SEO firms and experts will try to complicate things with convoluted explanations and complex processes while in actual fact, achieving high rankings can be simplified down to nothing more than persistence and adding a few quality backlinks.