Web banner design is not as effortless as the end product might propose. Unluckily not enough marketers appear to be conscious of the delicate features that differentiate an awful banner from an ideal one. Advertising through web banners can bring a lot of benefits to a company.
It’s significant to have a web banner design with a small file size so that it loads rapidly. Flash animation is very eye-catching but can cause a banner as well as the entire page to load gradually. Music is another thing that slows everything down. These kinds of bells and whistles don’t really impress people anymore, in fact they’re more likely to annoy.
Make your message clear and brief, the less text you have to use the better. Make sure there are no errors with your spelling or grammar or you’ll look like a real amateur. Have text loop slowly a couple of times and then pause your banner displaying something imposing like your logo/slogan.
Consider the different colors you can use. Different colors express special moods, for example red creates a sense of urgency and is helpful for sales and limited time only promotions. Purple is a soothing color and is suitable for healing/medical products. If you want to construct a distinctive brand it’s a good idea to use your brand colors, thus creating a sense of familiarity.
Be sure to comprise all the trust indicators you can. Internet users are increasingly wary of scams and appreciate anything that legitimizes your product. Some examples of trust indicators comprise positive testimonials, official certifications and warranties.
Always incorporate a clear call to action, an icon that says ‘click me’ and redirects users to your landing page. Use bright colors so people can see it and feel compelled to click. Web banner design isn’t easy but the end result is something infinitely valuable to your business.