You’ve determined to provide a lot of time and money into building a better web presence for your company. The last result you desire to observe from all this hard work and money is no growth in traffic or business from the new website. Before your company can reap the rewards of releasing a new website, you should take time to judge some of the key factors that lead to a more visible and customer friendly website. Here are a five major design blunders and what to do about them.
1. Site Is Too Busy, Spacing Is Key
Everybody loves bells and whistles, but when all the bells and whistles cause your site to load slowly and cover up your content you are at a serious disadvantage. For every flash animation or widget on your web site, your site’s loading time will increase while your screen real estate decreases. Your site should ultimately draw focus to the content, not what’s surrounding it. When there’s not enough room on the screen to cleanly display your content you need to go “back to the drawing board”.
2. Confusing Navigation
Your website is first and foremost the digital representation of your company. The site gives a user experience for any latent customers that come across it. If your latent customer has to expend their time trying to study how to use your website to find the information they need, they may grow annoyed and decide to shift on to the next company’s website. Remember to have clear, concise and easy to employ navigation for your website. It is key to a rewarding user experience.
3. Spelling & Grammar Errors
When you see “Were the #1 dog Food company in the world!” does it motivate assurance in you to purchase that dog food for your beloved pet? This may appear understandable, but both spelling and grammar are CRUCIAL to your reliability online. If a company can’t get the time to proofread their work, what does that say about their products and services? Something as trivial as a typo can have a enormous permanent impact on your online business.
4. Using White Space to Your Advantage
Just because there is a little white space on your page does not mean you require filling that space in. Use “white space” to your advantage in reading web copy. Allow surrounding images and colors to pop. Always remember, the focus of your site should always be sketch people to your content while offering a pleasing design surrounding said content. A bit of white space can help to differentiate the separation between the design and content.
5. Keep SEO in Mind
Search Engine Optimization (SEO) is a major constituent of any good web policy. When designing your new web site it pays to expend some time on your SEO approach and how accurately you desire to fit that strategy into your content and site design. Quality content with lawful mentions of key words and topics related to your business will assist to fetch more business your way.