Reverse SEO was all about receiving negative information pushed down off Google, keeping it out of the top search engine ranks, to confirm people did not connect a brand with being an appalling place to attain business. Reverse SEO was essential for companies that had a run of bad luck, or a few irritable customers who wanted to spoil it. But no one used negativity as a marketing tool.
Then one New York business proprietor found that the negative results actually augmented his sales. The owner of an online eyeglasses company found that by providing bad customer service, which people would complain about online, his page ranked higher on Google. The angrier people got, the higher it went.
It was not until a New York Times article detailed the company’s practices – including fraud and violent threats – that Google was “horrified” to get their search engine was being gamed in so wickedness and monstrous a manner.
What was happening was as people posted their complaints online, they backlinked to the vendor’s website, which is a trendy reverse SEO approach. Google assumed that a backlink to a website was an endorsement, which meant Google believed it was an essential site that offered a good user experience. This is why backlinks are crucial in a reverse SEO strategy.
Google quickly released a statement that they had “developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our view, afford a tremendously poor consumer experience.”
In other words, Google was now looking at the sentiment surrounding a backlink to establish whether it was a genuine vote or not, and their solution served as a notice to companies who screwed their customers: does business right, treat people decorously, or acquire banned from Google.
This also means that the best reverse SEO technique is going to be vast customer service.
Numerous businesses already worry about what will occur if they accept a negative criticism on a user review site. They might lose sales, the complaint might be seen on the search engines, etc., so they use any reverse SEO tactics they can. But now that Google has changed, a new strategy to eliminate these complaints is to reverse SEO them through kindness and decency.
The best way to do this? Use these three “customer service reverse SEO tips:”
Customer Service Reverse SEO Tip #1: Ask customers and visitors for optimistic reviews, if it is truthfully deserved. This can do on a comment card, a copy of their receipt, a sign by the front door, or even a quick email to the company’s contact list.
Customer Service Reverse SEO Tip #2: Make sure to receive those positive reviews by providing great service and an outstanding experience. Everyone loves being made to suffer particular and significant. They love a great experience. And they positively love being treated with respect and gentleness. Nothing will engender a greater positive assessment than treating customers with sincere respect and kindness.
Customer Service Reverse SEO Tip #3: Visit the sites and social networks where most of the business’ customers are. Many businesses make the mistake of continuing to market and advertise in the places they always have – phone books, newspapers, billboards. But these are not always effective marketing channels. Instead, ask customers where they spend a lot of their time online. If it is a social networking site like Facebook, join Facebook, and friend them. Communicate to them like a person, not like a commercial.
Google has made sure that companies that game their algorithm through customer anger will not benefit. But that does not mean they will eliminate all negative comments. For any companies who still need to remove those from the search engine rankings need to let a positive customer experience be the reverse SEO they need. Follow these reverse SEO consulting tactics to building quality links through good customer service.