It’s expected the popular unlimited mobile phone data plan will soon become a relic of a simpler, less data-hungry mobile past. And yet, our data expenditure will only produce exponentially on mobile as devices become more complicated and our lives turn into more centered on them.
“As a society, we’re enthusiastic to data, particularly on mobile devices,” says Guy Rosen, co-founder and CEO of Onavo. “There just isn’t the infrastructure there to observe this addiction. This is how Onavo came into being.”
Onavo launched its first application for iPhone in April of this year to provide mobile users simplicity and control over the data they consume.
“Our mission is to authorize mobile users to take back organize of their mobile data,” Rosen says. “It’s a source. You’re paying for it. You should get to make a decision how it’s used, when and how much.”
Onavo, says Rosen, saves you money, plain and simple. “It attaches your phone to what we call the ‘magical shrinking machine.’ This means that all the data you devour on your phone is densed … we contract it by as much as 80%, which means you pay less.”
How Onavo shrinks your mobile data is a tightly reserved secret — all Rosen reveals is that the startup has developed an array of density methods. The magical shrinking machine is strangely working away; it’s saved app users more than 6.5 million megabytes since launch. “That’s about 75 megabytes a minute,” Rosen says. “Megabytes consumed by more than 55,000 apps,” he adds.
In addition to data shrinkage, Onavo supplies the iPhone user with visibility as to which of their applications are consuming the most data. The intention says Rosen, is to notify mobile users and help them make smarter choices and eventually save money.
Ultimately, Onavo hopes to grown-up into an even more intelligent service that watches users’ backs as they consume mobile data.
“Today we focus on compression. What we’re working on is to expand the level of information that we can provide to users,” says Rosen. The idea, he says, is to have an application that manages your data usage for you.
In the more instant future, Onavo will release an Android build for beta testers. Rosen says the application will be somewhat different in nature, but evenly imposing.
Onavo is a venture-backed startup with $3 million in funding from Sequoia Capital and Magma Venture Partners.