The new tech sees Facebook keeping track of what faces are tagged with which names so it can begin suggesting who’s in your photos as you upload them.
The idea is to save the time and effort that all that pesky manual tagging requires, but some paranoid androids are upset that Facebook rolled the new feature out with no warning.
Face detecting does mean that Facebook is storing additional data on you, but it’s not enormously dissimilar to it knowing what your face looks like when you’re manually tagged in a photo anyway, as far as we observe it.
Still, if you’re worried that Facebook can recognize your face, you can opt out of being automatically tagged in any photographs your friends upload.
So today’s screaming headlines aren’t incorrect; Facebook does knows what you look like. Just like it always has.