There are different challenges that bloggers face. Constantly growing, adapting, and improving your blog is an important continuing challenge. While all blogs challenge to give helpful content and to attach with readers, sometimes there is a wish and a need to go further. The inspiration could be to offer more for readers, to assist standout from other blogs in the industry, to carry in more money, or just for a new learning experience.
This post describes 10 different things to widen your blog. Of course, you won’t desire to effort all of them with your blog, but see which ones fit best with your goals and with your audience.
1. Email Newsletters
Blogging and email newsletters have a lot in common. In both cases you’re providing content on a reliable basis to subscribers, and trying to augment your reach by offering content that is attractive and supportive for those reading. It may seem like having an email newsletter is overkill if you’re already blogging, but building a newsletter list can be a great way to expand your blog.
The newsletter will provide you another technique of staying in touch with your audience and you’ll be able to comprise content that you want to be accessible only to your subscribers. If you already have the traffic coming to your blog and an recognized reputation with your audience, building a newsletter list can be much easier than it would be without the blog.
For managing a mailing list we use and recommend MailChimp. It comprises all the necessary features and it’s free for lists with less than 2,000 subscribers. AWeber, Get Response, and iContact are other popular options.
In terms of monetization possibilities, email newsletter present many of the same opportunities as blogs, counting selling ad space, promoting associate products, and selling your own products.
2. Sell Products
One of the biggest benefits of blogging is that it allows you to attach with your readers as you build a standing and trust from your readers. Of course, in order to achieve this you will need to give the type of quality content that readers are looking for, but winning bloggers are continually proving that the platform is ideal for this purpose.
Once you have established yourself as a leader in your position or industry through your blog, a natural and potentially profitable extension is to generate and sell your own products. Info products like e-books, training videos, and webinars are popular types of products for bloggers to offer, and they are in demand with blog readers. Info products are great for bloggers because they are comparatively simple and cost-effective to generate, liberation is instant and inexpensive, and the products take advantage of the reputation that you have built through your hard work.
In addition to info products, other types of digital products are perfect as well. For designers there are all kinds of possibilities for advertising downloadable digital files. At Vandelay Premier we sell products like textures, vectors, icons and Photoshop files.
Many bloggers are intimidated by the thought of setting up e-commerce on their blog, but there are some simple options out there. We use and recommend E-Junkie, but other options comprise FoxyCart, Cart66, and ClickBank.
3. Offer Services
In addition to, or instead of, creating and selling your own products on your blog, you could also offer services. Consulting is one of the most common services offered by bloggers, in part because it fits in naturally with the goal of becoming recognized as an expert through the blog. When you have established yourself and developed the trust of your readers, it’s likely that some of them would be interested in hiring you for consulting services.
Another reason that consulting is so popular is because it can work in such a wide variety of industries. Regardless of what you are blogging about there is probably some way that you could help others through consulting or advising. But consulting certainly isn’t the only possibility, the options are unlimited. Try to identify the problems and challenges that your readers are facing, and think about how you can use your knowledge, experience, and expertise to help them.
Selling services doesn’t need to be complicated. You’ll need a page on your website or blog that explains the types of services that you offer, and you’ll need to provide a contact form or some other way for people to get in touch with you. Having some testimonials or examples of work that you have done in the past will help with convincing readers that you can help them too.
4. Membership Area
Having a membership area is a common way to monetize a blog. Not only will it allow you the possibility to bring in more money from your blogging efforts, but it will also give your readers an option to get more out of your blog if they are interested in going the extra step to pay for the membership. It will allow you to reach a core group of readers in a more intimate and private setting, and it gives the members a chance to tap in to your expertise in a way that they cannot through the blog.
Membership areas often provide inforational products or content to members, either through video, audio, or written content. Membership areas can also provide other types of content and/or resources, such as sites for designers that offer new downloadable files each month.
There are a few different options for setting up a membership area on your blog. Two of the most popular options are aMember and Wishlist Member.
5. Job Boards
While major job search sites like Monster.com and CareerBuilder account for the majority of job searching and online job listings, niche job boards can be extremely useful for those who are looking to hire as well as for those who are looking for jobs. If your blog has a targeted audience of readers, employers who are looking to find qualified workers in your industry or niche will often have better results by advertising there as opposed to a general job board that targets job searches of all kinds.
Job boards can also help you to get some extra money while providing something that is useful to visitors and employers. Niche job boards often charge employers for listings, or maybe just for a featured listing that is shown above free listings. Setting up a job board doesn’t have to be as complicated as it might sound. If you’re using WordPress the options comprise WPJobBoard plugin, Job Board theme, Job Roller theme, and JobPress theme. For those who are not using WordPress, other options include JobPress, JobCoin, and Indeed.
Adding forums to your blog will permit readers and visitors to converse with each other on a wide variety of topics, and they won’t be restricted to communicate only on the specific topics that you cover in your blog posts. Forums can be very helpful for visitors, as long as the forums are active, and they can also assist you to support repeat visits and enlarge pageviews.
Forums can also be an outstanding option because they can be helpful in any industry or niche, particularly if there are not already other popular forums that many of your readers use. Active forums will necessitate some work and maintenance on your part to monitor the activity and to participate when possible, but the users will do the majority of the “work” by interacting with each other and building up the usefullness of the forums. Popular choices for creating forums contain vBulletin, phpBB, and bbPress.
7. Premium Content
Adding premium content to your blog can be done with or without requiring a recurring membership. If you’d rather not deal with the membership model and the require to constantly put out new content in order to evade losing members, you can offer premium content where visitors can select precisely what they want to pay for, with no frequent fees. Some blogs present tutorials or other types of content where readers can pay a few dollars to analysis the content. This model could be used with just about any type of content, as long as it is something that your readers would be willing purchase.
Cleeng helps bloggers and publishers to gather micro payments in exchange for premium content. Cleeng works with all types of content like text, video, audio, and images. They have a plugin for popular CMSs like WordPress and Drupal. Clickserv is another option for collecting small payments for premium content.
Depending on the type of blog that you have, adding a niche directory may be an option. If you are offering services from your blog you possibly will not desire to open a directory of other service providers, but for some blogs it will be a good fit. An example would be a blog that covers topics related to fitness adding a directory of personal trainers that could be searched by locality.
Adding a directory to your blog could be for monetary purposes if you charge for listings, or it could be free and strictly to give a helpful resource for your visitors. Whether you charge for listings or not, a good directory could still be helpful to visitors either way.
If you’re using WordPress there are a few options for effortlessly setting up a directory, including the Directory Press theme, WP Directory Pro theme, and the Business Directory plugin.
9. News Section
Adding a news or links section to your blog can assist to remain the site up-to-date and can help to offer the blog a more community-oriented feel. In the design niche there are a number of blogs that have a section where other bloggers can suggest their links to be measured for posting in the community news section. Some examples contain CSS Globe and Design Modo.
Adding a news section for WordPress users can be done easily with the FV Community News plugin, TDO Mini Forms plugin, or Gravity Forms pluin.
10. Facebook Fan Pages
Facebook’s fame is so high that any blog can advantage from having a Facebook page. But if you desire to go a step further you can construct your Facebook page more helpful to visitors by offering free content to your fans, or even by selling products directly from Facebook.
In effort to attract more fans, many bloggers are offering an incentive for people to “like” their Facebook page. Our own Facebook page is an example. If you’re interested in opening a store directly on your Facebook page, Highwire’s Social Store is a free app that allows you to sell items on Facebook without dealing with the code.