Who are familiar with SEO marketing techniques are possibly well familiar with the terms “black hat” and “white hat” when telling different methods in marketing. Simultaneously, however, since there are barely any rules on the Internet, there can often be no incentive to keep away from the “dirty tricks” that often involve black hat. What’s inferior, sometimes there is confusion as to whether something is black or white, called gray hat. Here are some general tips for navigating your way around SEO marketing to avoid the bad and develop the good.
1. White hat is about content, black hat is about numbers.
This is the major and plainest distinction between black hat and white hat SEO techniques. Black hatters attempt their best to be continually up-to-date on even the slightest algorithm modify on admired search engines like Google, in order to “game” the system, where as for white hatters, this does not come into the picture as much. If you do white hat SEO, you should know the basics of search engines and how they work. Knowing how different users look for items on the Internet is also very significant, and knowing how to obtain your business or other businesses to tweak their content such that it requests to their target audience, is enormously important as well.
2. If, as a user, you wouldn’t be happy, then don’t do it.
This might appear like common sense, but put yourself in your users’ shoes. If you are annoyed by spammy stuff in your email inbox, why would you resort to using similar tactics on someone else? Bottom line: Be nice.
3. Black hat may be alluring, but it’s not a sustainable business model.
Although many will knock black hatters for being “iniquity,” it isn’t basically a question of ethics. It’s a matter of being bad for business. Black hat techniques are essentially techniques used to solve quick problems and get users to buy into or search for a product or service of subpar quality. If you are representing a subpar product, then consider how to improve the quality of what you are providing to set up a better long-term plan for enlargement.
4. Don’t be too judgmental of black hatters.
While black hatters acquire a lot of grief for being “immoral,” don’t mechanically equate black hat techniques with mortal sins. Of course, those practices make the Internet an annoying place to hang out, but at the same time, black hat techniques direct to poor quality content, and if you don’t look for poor quality, then you won’t have much of a problem, particularly now that Google has become better at detecting content farms and the like. Just rest assured that cheap tricks won’t be winning long term, so there’s no use getting upset over their underhanded practices like keyword stuffing.