Search engines have become part and parcel of the internet. It is almost impossible to think of the World Wide Web without the Search Engines, and even more difficult to appreciate of the means to construct targeted traffic without them.
The Search Engines use the dynamic complex algorithms to allow the users find the information they are searching for. The Search Engine developers and the web masters are always at loggerheads to be one up on each other. The SE developers try to develop the codes to weed out the spam content, whereas the web masters struggle to strike those codes to rank amongst the top in the search engine results.
The following strategies are used by the victorious web masters in order to swelling targeted traffic to a website and try to attain the top in the Search engine results. You too could try out some of these methods to attain top rankings for yourself.
Using Blogs for building Traffic – Blogging can be a very useful tool to draw hordes of traffic to your site in a short span of time. Through some of the popular blogging services such as Technorati ( http://technorati.com ), you can reach out to a large targeted audience to convey your idea and publicize your website. There are many SE’s which cater exclusively to the blogs such as Google Blog Search ( http://blogsearch.google.com/ ). They could be a valuable source of quality traffic to your site. Blog comments on other blogs related to the topic of your website with an embedded link could also be very useful in traffic generation.
Podcasts – Over the last few years, podcasting is becoming a rage with the web surfers. This medium is being used very effectively by the news channels and other websites to deliver the latest news to their ever curious audience. You too could create an interesting podcast to draw their attention and bring even a larger flow of traffic to your website.
Link Building – Your links on some of the popular websites such as Wikipedia can generate such an amount of traffic, which you cannot even dream of. Buying Text Link Ads can be a very good alternative, if you cannot get free links. You will not regret the investments made on this count in terms of traffic you will get from them.
TV Spot Ads – It is a common misconception that Television Ads are expensive. If you target the local market, the advertisements on their channels will turn out to be much economical than you can even dream of.
Web Link Directories – Web Directories can also be a very good option for getting the traffic on your site. In most of the directories, the links are organized neatly in categories. You should try to get your link placed in a category, which is most suitable to your line of business.
Advertising Networks – An advertising network or ad network is a company that connects web sites that want to host advertisements with advertisers who want to run advertisements. Some of the Ad network companies pay software developers as well as web sites money for allowing their ads to be shown when people use their software or visit their sites. You too could use these networks to your advantage
Forum Posting – Forums have been around ever since the internet started gaining popularity. It is through these Online Forums, that you can develop long standing one to one relationship with the other like minded members like you and promote your business.
Traffic Generation through Social Media – Social Media Sites such as www.myspace.com, www.facebook.com etc are some of the popular sites for promoting your ideas or content. Submitting your links or articles at Digg, Reddit etc could also bring in huge volumes of targetted traffic to your site.
Using the Email Lists for Email Marketing – You can utilize the email lists or e-lists to send out emails to the targeted clientèle. However you have to be very careful as to whom you are sending out the emails, or else it could be construed as spamming.
Using Webnairs – Webnair can be a very useful means to reach out to your targeted audience with a personal touch, because the visuals have a far greater impact than the articles written in plain text. You could submit your webnairs at YouTube for better results.
Press Releases – Press Releases have been one of the oldest traditional tools for promotion. If you can integrate it with the internet and make online press releases, it would be very effective in bringing hordes of visitors flocking to your website.
Hire a Public Relations Firm – A good PR firm could do wonders to your reputation and help to build your brand image as well. It could compliment your other efforts towards boosting your business.
I’m sure that if the above measures are adopted with due diligence, it would work wonders, and get you lots of traffic without depending on the Search Engines.