Logo designing have been highly developed with the changing web. We can see the swelling of new ideas as digital artists are becoming more inventive and conventional. Logos are some of the most significant graphical pieces in any website, as they exhibit your company and purpose to each visitor.
Designers are capable of collaborating with quicker ideas so it’s not exceptional to notice the rehashing of old ideas in new logos. This procedure gives web designers a nostalgic point of view with their artwork. We have seen some great releases and updates over the past few months which are definite to motivate any digital artist.
Vector Arts & Animals
Animals and living things are some of the most common additions into newer logos. This inclination isn’t accurately innovative and has been in use for decades. Animals allow for your customers to recognize and co-relate the two images and your business together.
Newer logos are a sense of vector illustrations attached with brilliant metaphors. From robots to chirping Twitter birds and even Chimps dressed as mailmen, we can observe how popular the trend has become.
For example, the Dodo below is the perfect alignment for a retro-style feeling. The logo could fit well into any heading and supplies a very strong branding along with the extinct dodo. Fancy lettering below applies a vintage feel to the overall design which a Dodo does compliment fairly well.
Many of these artists generate such mammals in Adobe Illustrator as an additional advantage. When saving artwork as
.ai files it’s much easier to manipulate and scale your figures as trends modify. This gives your branding freedom to shift from posters, billboards, newsletters, e-mail messages, and any other form of media without pixelation.
Perhaps typography is some of the most significant features to any of your logo designs. Visitors will be glancing towards the top of your page for any sign of bold, stand-out lettering. Having your logo type jump off the page gives your visitors an easy method to recognize the current website.
Every typography has a feeling attached to it and changes from digital to print work. As in the example below we can notice the letters reproduce a moist variability. This could involve food or beverages, similarly a design company such as printing business cards.
There are much fancier styles of writing for professional corporations. As in the next example we can see a small letter icon outlined in dark greys. The logo type is set along the same horizontal axis and follows a path brilliantly. Notice how each letter is also lowercase, generally indicating a modern form of professionalism.
You can use these effects in any logo which would stand firm in a similar niche. With so many different types of businesses it’s difficult to choose just a single noteworthy font family. In our set of serif fonts you can find tons of freebies which could match up well with your logo designs. Similarly we’ve got tons of other free fonts for clean website designs.
Lost in Abstraction
The abstract arts have taken a very strong hold on web designers. Modern layouts include some of the strangest effects we’ve ever seen in the history of webpages. Rounded corners and simplistic user profiles offer some of the best user experiences from a digital platform.
The logo above demonstrates a very powerful abstract concept. The fake name of the company CinEmpire could be understood as a move streaming company or video rental. We see an empire or city depicted behind a roll of film. The details are uncanny and fit a strong resemblance to vintage style movie theaters.
This isn’t to mention how the logo itself is displayed on a plaque. The formatting shows authority and is used to impose a sense of power and immortality. By using only tan and grey the color palette is shortened to that of a 1920s era cartoon.
As a contrast example the logo above uses similar iconic imagery. The film rolls here are colored quite beautifully and stand out as the logos focal point. The typography beneath is colored with two distinct shades of black and blue. The contrast helps break apart the logo where visitors may wish to understand what the company does. This effect can be seen in other brilliant typography-focused logos stemming back just one year ago.
Using other logos as a means for creativity is a fantastic boost to the imagination. Many designers such as Walt Disney played off fairy tales and historical mythology. Now in 2011 we can see the novelty effect has increased one-hundred fold.
The charming example above plays on the infamous iTunes designs. Apple has changed their logo over the course of many releases, but a musical note tends to stand out among the rest. On the logos’ type we can see all lowercase letters to symbolize modern-era technology. This labtunes could be a new music sharing or social networking website.
On another level the example below demonstrates a playful pun with words and imagery. Creating a thread thimble icon under retro-style art effects plays well into the role. This logo type would stand out in the top corner of your web page as the descriptor towards your brand.
A banner of text is wrapped around the threading to represent royalty and proper introduction. Lettering is brilliant white contrasting on a deep blue. Proper shadows and outlines have also been applied to keep the text standing out from all the background noise. However when viewed from afar the logo seems to come together in one fell swoop – only a handful of great logos can pull this off.