The visitors take some required action when come into the website. The visit is fundamentally wasted whether the action is to sign up to a list or create a procure if the action isn’t taken then the visit is essentially wasted. People will take action when they enter the site in the real purpose after finding the best keywords to use.
Now, you can only know the alteration rate of your keywords, after you’ve been using them and monitoring results. And this is why it’s significant to appreciate the two different types of search results that will lead people to your site, macrobiotic searches and compensated searches.
Simply put, macrobiotic searches are efficiently open and compensated searches cost you money every time someone visits your site, regardless of whether or not that results in a conversion.
As a result, when you’re using pay per click methods, it’s probable to pay out more in marketing, than you get back in sales, and this is the reason that you might use special keywords to attain pay per click leads, from those you use to obtain macrobiotic search results.
1. Using Macrobiotic Search Methods
For macrobiotic search results, there is no cost per visitor, so by discovery keywords with high search volumes, you can augment your chances of getting clicks to your site without adverse results, if visitors don’t renovate.
Although a high search volume doesn’t essentially relate to a high adaptation rate, there is no revisit on savings to believe here. So best to establish with these high search volume keywords, to observe if they get more traffic to your website.
For any keyword, you also need to believe the contest, that is, the number of other people using it. The more competition, the more search results will be delivered in response to it, and the more complicated it will be for your site or article to emerge near the top of these results. So, you’re looking for keywords with the highest search volumes and the lowest competition. Then, you can test them, using Google Analytics, to see which ones perform best.
2. Using Compensated Methods
Now there are benefits to using paid search methods and, possibly the most common one, is that it’s the quickest way to get more traffic to your website. But, when you’re using pay per click to get visitors to your site, rather than relying on macrobiotic searches, you’ll need a different approach to discover the best keywords.
Again, you can use Google’s Ad Words keyword tool to tell you the average cost per click and the search volumes of any given keyword, but, you won’t know the conversion rate and the consequent return on investment, until you actually test the keywords. And here’s where the main difference to using organic searches comes in.
High search volumes tend to relate to shorter, less specific keywords or phrases and result in lower conversion rates. OK for organic searches but not so good for paid results. What’s required with pay per click, are fewer searches, since you pay for each one, but higher conversion rates, i.e. more targeted traffic. And for that you need long tailed keywords.
When you start using these long tailed keywords, you’ll find far fewer visitors, but more conversions. And the reason for the better conversion rates is that people using the long tailed key words are normally looking for something to help in solving a specific problem and, if your site provides the solution, they will be more open to buying.
To find these long tailed keywords, it’s best to spend time on forums and social media sites looking for the questions people are asking, that your product can solve. Check the phrases they’re using. These are the phrases people will be typing into search engines, to find what they need to solve their problem.
And that’s why, when they visit, you’re much more likely to get a conversion. When you’ve found some good long tail keywords, you need to test them again with Google Analytics. But remember with pay per click; do make sure you monitor the performance and costs closely.